The mind is not a vessel to be filled, but a fire to be kindled.


Deeper Richer is a creative studio that designs and creates high impact learning experiences, content and products.

Collaboration is at the heart of our process, and we thrive in the messy early stages of a project – always interrogating, experimenting, and re-imagining what’s possible. But we also love to oversee projects from start to finish, and bring bold ideas to life.

Our clients say we’re smart, strategic and playful. They like us because we challenge traditional thinking.

How we work

Working at the intersection of learning, story and technology, we’re obsessed with finding new ways to provoke meaningful engagement and elicit authentic emotional responses - across all types of learning experiences.

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We work with some incredible companies and organisations on projects that inspire, motivate and educate a wide range of audiences.


Daniel and Duncan first crossed paths at university when they joined forces for an idealistic (and ultimately thwarted) campaign to be elected as editors of the student newspaper. Many years later they joined forces again to co-found Deeper Richer.

Duncan Imberger
Executive Producer

Following a very brief stint as a lawyer, Duncan has spent the last 17 years working in the arts, publishing and screen sectors.

His decision to co-found Deeper Richer was sparked by a strong emerging interest in the overlapping worlds of learning, story and technology. Duncan’s previous experience includes running a production company that made branded entertainment, online films, commercials, animation and documentaries for a diverse range of clients. He has also created and produced a number of broadcast projects for ABC TV, including an animated history series called Australian Encounters.

Daniel Donahoo
Learning Producer

A learning producer and technologist, Daniel has spent more than 15 years creating tools and programs to support the development of young people.

During this time he has established a reputation as a leading authority on the way children use and engage with technology. The author of two books, Idolising Children (UNSW Press, 2007) and Adproofing Your Kids (Finch, 2009), he has appeared on television, radio, and at conferences across the country – talking about children, media, technology and the future.

Meet Our Collaborators


Their innovative approach and ability to design fun games with underlying educational content was exemplary.

Lisa Norris
They understand the fast-changing learning landscape, and are driven to deliver highly ambitious and engaging experiences.
Annabel Astbury
Deeper Richer were the right team to work with because of their extensive experience working in education, and our complementary skills. We have incredible content, and they have the skills to help us share it in the most exciting way. It has been a brilliant experience and we can’t wait to work with them again.
Joanna Erskine

Let’s reimagine learning together.

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