Daniel and Duncan first crossed paths at university when they joined forces for an idealistic (and ultimately thwarted) campaign to be elected as editors of the student newspaper. Many years later they joined forces again to co-found Deeper Richer.

Duncan Imberger
Executive Producer

Following a very brief stint as a lawyer, Duncan has spent the last 17 years working in the arts, publishing and screen sectors.

His decision to co-found Deeper Richer was sparked by a strong emerging interest in the overlapping worlds of learning, story and technology. Duncan’s previous experience includes running a production company that made branded entertainment, online films, commercials, animation and documentaries for a diverse range of clients. He has also created and produced a number of broadcast projects for ABC TV, including an animated history series called Australian Encounters.

Daniel Donahoo
Learning Producer

A learning producer and technologist, Daniel has spent more than 15 years creating tools and programs to support the development of young people.

During this time he has established a reputation as a leading authority on the way children use and engage with technology. The author of two books, Idolising Children (UNSW Press, 2007) and Adproofing Your Kids (Finch, 2009), he has appeared on television, radio, and at conferences across the country – talking about children, media, technology and the future.

Our Collaborators

We have an incredibly talented team of regular collaborators, with a unique blend of creative, technical and learning design capabilities – underpinning our ability to deliver high impact experiences for all types of learners.

Scott Ashton

Technologist (Lost in the Machine)

Scott Ashton is a digital creative, offering expertise in the hugely exciting but ever-changing creative-technical space. He honed his skills during 15 years working in the games industry, and in 2011 founded Lost In The Machine – a technical design consultancy specialising in AR, VR, and graphical applications.

Jess McCulloch

Educator / Storyteller

Jess teaches Chinese to teenagers by day and pursues even more creative endeavours by night. She loves the way a great story can wriggle its way into our hearts and minds – and works with us to explore how transmedia storytelling can be built into learning design. She’s also completing a Master in Design Futures at RMIT.

Cara Tune

Graphic Design & Illustration

Cara’s professional career began hot on the heels of her graduation from the CATC Design School, where she received the esteemed Square Peg Award, celebrating “those who tirelessly search for the big idea, and the most creative outcome”. She believes good design is not only a finite result, but also a rich form of human connection.

Ed Meyler

Videographer (Video Element)

Ed is our go-to videographer. Highly creative and super reliable, he’s been helping us bring our ideas to life for many years now, working across a range of different projects, including studio shoots, interviews, live action, live streaming and mixed media.

Natalie Leys

Graphic Design (Jump Rope Design)

Natalie specialises in positive and conceptual design solutions. Focusing on clear communication and efficient project management, she clearly loves what she does, and her enthusiasm and dedication to her craft are reflected in every project she delivers – large and small. The results are always dynamic.

Tim Anderson-Bonsor

Developer (The Canary Studio)

Tim developed a deep love for the web as soon as he kicked off his first Alta-Vista search back in the 1990s, and was immediately drawn to figuring out how it worked, and to building websites. He handles a lot of our front-end web development and design.

Ben Smith

Smith Industrial Design

Ben Smith is an industrial designer and the founder of Smith Industrial Design. With more than 15 years of experience working for many of Australia’s leading cultural and educational institutions – across industrial, interactive and exhibition design – his attention to detail is second to none.

Scarlette Baccini


Scarlette is a highly talented scientific and educational illustrator, working across textbooks, instructional videos, science websites, and children’s books. In her spare time, she is undertaking a Masters in Teaching, and authors an ongoing comic book series, called Zombolette.

Ben Hutchings

Squishface Comic Studio

Ben is the quirky Director of Squishface Comic Studio, and has worked as a professional comic and illustrator for 15 years. His experience ranges from a decade of computer game and television animation, to coin design for the Royal Australian mint, and hundreds of published comic strips.

Let’s reimagine learning together.

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